Adryd Digital is revolutionizing advertising in Pakistan with the nation’s first SaaS-powered Digital Out-of-Home (DOOH) network. We equip vehicles with high-definition digital screens, creating powerful, moving billboards that capture attention on every street. Our platform offers real-time campaign control, precise geo-targeting, and measurable results, providing a modern alternative to traditional media. Already trusted by major brands, Adryd Digital drives your message forward, delivering unparalleled reach and impact in the real world.
Key Responsibilities:
- Strategy & Leadership:
- Develop, own, and implement a comprehensive, multi-channel marketing strategy aligned with Adryd’s core business objectives.
- Conduct in-depth market research and competitor analysisto identify new opportunities, audience insights, and strategic advantages.
- Define and manage the annual marketing budget, ensuring effective allocation of resources to maximize Return on Investment ($ROI$).
- Establish, monitor, and report on Key Performance Indicators(KPIs) for all marketing activities, presenting insights and recommendations to the executive team.
- Campaign & Brand Management:
- Lead the end-to-end execution of all marketing campaigns across digital (SEO/SEM, PPC, Social Media, Email, Content Marketing) and traditional (PR, Events) channels.
- Serve as the ultimate guardian of the Adryd brand, ensuring a consistent and compelling message across all marketing materials and communications.
- Manage relationships with external agencies, vendors, and partnersto ensure high quality, on-time, and on-budget deliverables.
- Stay ahead of the curve with the latest marketing technologies and best practices to keep our strategies innovative and effective.
- Team Development:
- Lead, mentor, and inspire a team of marketing professionals, fostering a culture of collaboration, creativity, and high performance.
- Set clear team goals, delegate tasks effectively, and conduct regular performance reviews to support the professional development of your team
- Client & Stakeholder Relations:
- Act as a key point of contact for clients and internal stakeholders on all marketing related matters.
- Confidently prepare and present marketing strategies, campaign performance reports, and data-driven insights in client meetings and executive reviews.
- Build and nurture strong, long-lasting relationships with clients, deeply understanding their needs to ensure our marketing efforts support their success.
Requirements:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Demonstrable experience in developing and executing successful marketing strategies that have driven measurable growth.
- Strong expertise across the full marketing mix, with an understanding of digital marketing channels.
- Proven ability to manage budgets, analyze data using tools like Google Analytics, and create insightful reports.
- Exceptional leadership, communication, and presentation skills; you can inspire a team and confidently engage with C-level executives and clients.
- Proficiency with marketing automation software (e.g., HubSpot, Marketo), and CRM systems (e.g., Salesforce).